Marianna Sigala,Ulrike Gretzel's Advances in Social Media for Travel, Tourism and PDF

By Marianna Sigala,Ulrike Gretzel

This publication brings jointly leading edge study and purposes of social media and comparable applied sciences, their makes use of via shoppers and companies in trip, tourism and hospitality.


The first part addresses topical concerns with regards to how social media impact the operations and methods of tourism companies and support them increase tourism reviews: open innovation, crowdsourcing, service-dominant good judgment, price co-creation, price co-destruction and augmented truth. the second one part of the publication seems to be at new purposes of social media for advertising and marketing reasons in a number of tourism-related sectors, addressing crowd-sourced campaigns, client engagement and influencer advertising and marketing. The 3rd part makes use of case reviews and new methodologies to research shuttle overview posting and intake behaviors in addition to the influence of social media on visitor perceptions and attitudes, with a spotlight on collaborative intake and sharing economic system lodging. ultimately, the fourth part specializes in sizzling subject matters and matters relating to the research, interpretation and use of on-line info and user-generated content material for deriving enterprise intelligence and adorning enterprise decision-making.


Written via a world physique of famous researchers, this booklet makes use of clean theoretical lenses, views and methodological ways to examine the sensible implications of social media for tourism providers, locations, tourism coverage makers and researchers alike. For those purposes, it will likely be a worthwhile source for college students, managers and lecturers with an curiosity in details and verbal exchange applied sciences, advertising for tourism and hospitality, and trip and transportation management.

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Advances in Social Media for Travel, Tourism and Hospitality: New Perspectives, Practice and Cases (New Directions in Tourism Analysis) by Marianna Sigala,Ulrike Gretzel


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